I specialize in content strategy, email marketing, and brand storytelling, focusing on increasing traffic, retention, and conversion.

My approach is simple: test, measure, and refine.

What I Do

✔ SEO & Content Strategy – Crafting high-ranking, long-form content that builds authority and drives organic traffic.

✔ Email & Audience Growth – Designing lead magnets, newsletters, and email sequences that convert and engage.

✔ Community Engagement – Developing structured programming, events, and engagement strategies that keep audiences active.

✔ Growth & Acquisition Marketing – Implementing data-driven strategies to attract, nurture, and retain customers.

✔ Brand Development & Storytelling – By learning a brand voice, I’m able to replicate that across a variety of content. I’m able to craft brand stories that turn passive audiences in to raving fans.

My Background

My love for marketing developed over five years ago when I started my journey as a creator.

As the founder of Thriller101.com,

• I grew a niche media brand into a profitable business
• Currently operate an email list with 46% open rates, and interviewed over 100 industry experts
• Led the development of a low-residency writing community

With experience across freelance consulting, content marketing, and digital growth, I bring a strategic, results-oriented approach to every project.

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What It’s Like to Work with Me

Proactive & Solutions-Oriented

I take initiative and anticipate challenges before they arise.

This is why I was tasked with leading a team of first-time teachers by developing professional learning opportunities, running meetings, and providing feedback on their teaching practice.

Adaptable & Comfortable with Change

I thrive in fast-paced, ever-evolving environments where priorities shift and new opportunities arise.

I’ve flexed this muscle throughout my career as a teacher but also as a creator. When I developed a first-of-its-kind small cohort writing community, I had to navigate the needs of my community members.

Collaborative & Team-Oriented

I believe the best work happens when ideas are shared and refined through collaboration—whether it’s aligning with designers, coordinating with sales, or strategizing with leadership.

As a former DIII college basketball team captain, being a positive member of a team is central to my identity. I’m comfortable leading, but I also know when to be led.

Detail-Oriented But Big-Picture Focused

I sweat the small stuff. I obsess over making sure messaging is precise. But I never lose sight of the larger business goals, ensuring every project moves the company forward.

During each stage of my career, I’ve been known as a focused team member who is able to explain how the work I’m doing drives a larger impact.

Clear Communicator & Active Listener

I simplify complex ideas into clear, persuasive messaging that resonates. I also listen carefully to team feedback, customers/client communication, audience insights, and data-driven performance metrics.

During my time as a client-facing Analyst at JP Morgan Chase, I had to engage with our customers about their portfolios in a way that explained the complexities of trade operations while also taking into account their specific business goals.

Being an effective written and verbal communicator was central to my success.

Self-Motivated & Growth-Focused

I take ownership of my work and constantly look for ways to improve and innovate.

When I think of the deep work that I fall into and I lose myself completely, it’s always while developing content (articles, email automations, etc.), advancing brand story, and tweaking messaging.

It’s the work that feels more like play.

Let’s Work Together!

📩 Get in touch: David.R.Gwyn@gmail.com
🔗 Connect on LinkedIn