I specialize in content strategy, email marketing, and brand storytelling, focusing on increasing traffic, retention, and conversion.

My approach is simple: test, measure, and refine.

What I Do

SEO & Content Strategy – Crafting high-ranking, long-form content that builds authority and drives organic traffic.

Email & Audience Growth – Designing lead magnets, newsletters, and email sequences that convert and engage.

Community Engagement – Developing structured programming, events, and engagement strategies that keep audiences active.

Growth & Acquisition Marketing – Implementing data-driven strategies to attract, nurture, and retain customers.

Brand Development & Storytelling – By learning a brand voice, I’m able to replicate that across a variety of content. I’m able to craft brand stories that turn passive audiences in to raving fans.

My Background

My love for marketing developed over five years ago when I started my journey as a creator.

As the founder of Thriller101.com,

• I grew a niche media brand into a profitable business
• Currently operate an email list with 46% open rates, and interviewed over 100 industry experts
• Led the development of a low-residency writing community

With experience across freelance consulting, content marketing, and digital growth, I bring a strategic, results-oriented approach to every project.

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What It’s Like to Work with Me

Proactive & Solutions-Oriented

I take initiative and anticipate challenges before they arise.

This is why I was tasked with leading a team of first-time teachers by developing professional learning opportunities, running meetings, and providing feedback on their teaching practice.

Adaptable & Comfortable with Change

I thrive in fast-paced, ever-evolving environments where priorities shift and new opportunities arise.

I’ve flexed this muscle throughout my career as a teacher but also as a creator. When I developed a first-of-its-kind small cohort writing community, I had to navigate the needs of my community members.

Collaborative & Team-Oriented

I believe the best work happens when ideas are shared and refined through collaboration—whether it’s aligning with designers, coordinating with sales, or strategizing with leadership.

As a former DIII college basketball team captain, being a positive member of a team is central to my identity. I’m comfortable leading, but I also know when to be led.

Detail-Oriented But Big-Picture Focused

I sweat the small stuff. I obsess over making sure messaging is precise. But I never lose sight of the larger business goals, ensuring every project moves the company forward.

During each stage of my career, I’ve been known as a focused team member who is able to explain how the work I’m doing drives a larger impact.

Clear Communicator & Active Listener

I simplify complex ideas into clear, persuasive messaging that resonates. I also listen carefully to team feedback, customers/client communication, audience insights, and data-driven performance metrics.

During my time as a client-facing Analyst at JP Morgan Chase, I had to engage with our customers about their portfolios in a way that explained the complexities of trade operations while also taking into account their specific business goals.

Being an effective written and verbal communicator was central to my success.

Self-Motivated & Growth-Focused

I take ownership of my work and constantly look for ways to improve and innovate.

When I think of the deep work that I fall into and I lose myself completely, it’s always while developing content (articles, email automations, etc.), advancing brand story, and tweaking messaging.

It’s the work that feels more like play.

Let’s Work Together!

Get in touch: David.R.Gwyn@gmail.com
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