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VitalBloom

Wellness, from the inside out.

VitalBloom focuses on

• gut health
• probiotics
• holistic wellness.

Target Audience

Health-conscious adults (ages 30–65), especially women, who are struggling with low energy, digestion issues, and want to feel better naturally.

Founder/Spokesperson

Dr. Mia Laurent, ND is a naturopathic doctor and women’s wellness expert. She’s built a loyal online following by simplifying health science and promoting whole-body healing with natural supplements.

Goals for Campaign

1. Drive DTC sales through a high-converting funnel
2. Build an email list of interested prospects via lead magnets (e.g., gut health quiz, free PDF: “7 Foods That Heal Your Gut”)
3. Educate on gut health as the root of overall well-being

Brand Voice

Empathetic, friendly, smart.

Let’s avoid that overly clinical jargon.

Think: educational with clear takeaways.

It’s also empowering and encourages small, sustainable lifestyle changes for busy customers.

Busy parents love easy. (Trust me, I’d know)

Customer Avatar

Name: Rachel
Age: 43

Biography:

• Full-time working mom
• feeling tired and bloated all the time
• can’t seem to lose weight
• She’s tried trendy diets but wants something that actually works.
• She reads wellness blogs, follows a few health influencers, and shops online for clean products
• She wants energy, balance, and to feel good again.

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Testimonial-Style Ad

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Social Media Ad

When your gut health is off, everything feels off

Dr. Mia Laurent’s Total Gut+ addresses the root cause, not just symptoms.

If you want to feel more focused, have less bloating, and develop the kind of immunity that keeps you on your feet, then you need to understand your gut health.

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UGC-Style Video Script

And let me tell you, within days, the bloating decreased and my energy started coming back.

Now I’m back to my old self. No more brain fog, no more afternoon crashes. And I’m not alone—thousands of women are experiencing the same transformation.

So if you’re laying on the couch right now, wishing you felt like you did in your twenties, and nothing else has worked, it might be time to start thinking about your gut health.

Try VitalBloom Total Gut+ risk-free for 30 days. It worked for me.

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Case Study Rationale

Hey, David here. I wanted to check in to share why I created the ad-copy I did.

There were some strategic moves made here that I’m sure you noticed.

So let’s chat about them.

A. Testimonial-Style Ad

This testimonial-style ad leverages social proof which has historically been one of the most powerful persuasion elements in health marketing.

By featuring a relatable woman representative of the core demographic (women 30-65), this will help establish immediate connection with the target audience.

The ad was specifically designed to address those key pain points identified in our customer avatar (bloating, low energy, and the feeling that something is “off” despite trying various solutions/products).

By highlighting these specific improvements, we speak directly to that avatar’s frustrations.

The body copy utilizes a “Problem → Solution → Transformation” framework.

I wanted to emphasize the unexpected connection between gut health and overall wellness, which would serve as a vital educational element in the brand’s ecosystem.

Then, I ended with some added proof: “science-backed” and the five-star reviews.

The CTA identifies another benefit of buying now (28% off)

B. Social Media Ad

The before/after visual creates an immediate emotional connection while maintaining the brand’s approachable voice.

By positioning Dr. Laurent’s solution as addressing “the root cause,” the brand is able to differentiate themselves from treatments.

We don’t treat these issues. We end them.

We want our target audience to see we’re not going to simply mask the discomfort.

I thought this might better align with the brand’s emphasis on science-backed solutions, holistic approach, and sustainable choices for overall wellness.

The quiz CTA supports our email list-building.

I’m bullish about email list growth, so ensuring we’re bringing people off of social media and into our ecosystem where we have more control is important.

This also creates a lower-friction entry point to our funnel compared to direct product offers.

Plus, who doesn’t want to learn more about their gut health?!?!

C. UGC-Style Video Script

Strategic Rationale

Okay, let’s talk UGC…

This script was developed to mimic a more traditional, organic testimonial.

We wouldn’t want it to feel too polished or commercial.

To increase relatability, we’re looking more for a friendly confessional vibe that someone might get with a chat over coffee as opposed to tradtional ad-copy.

The hook uses dramatic language to capture attention in the critical first 3 seconds, which is essential for video performance metrics.

The reference to children specifically resonates with our “working mom” customer avatar.

The middle section follows the “what I tried → what finally worked → why it worked” framework that tends to perform well in conversion-focused health content.

One key element I wanted to ensure stood out was the product’s competitive advantage.

The final CTA suggests you can try it risk free, helping to boost conversions.

Ta-Da!

Let me know how I did.

I’d love to have your feedback.