Storybrand Marketing

Your ideal customer is dying to hear from you…

But what do they hear?

If the answer isn’t “stories” then it’s not going to get you very far…

I’m a storyteller and brand architect who crafts compelling narratives that captivate audiences and leave a lasting impact. Stories that will turn strangers into your biggest fans.

As a powerhouse in the realm of strategic storytelling, I specialize in helping brands and creators perfect their narratives to not only land more clients but also to make a profound impact on their audience. My mission is to forge connections between passionate innovators and their audience, fostering genuine engagement that stands the test of time.

In recent years, I’ve lent my expertise to entrepreneurs, media personalities, and marketing agencies, guiding them to think more strategically and soulfully about their brand communications. The outcome is storytelling that goes beyond mere words, creating a profound connection that resonates with the audience.

In the dynamic intersection of fiction and brand storytelling, I thrive on bringing narratives to life that not only entertain but also drive meaningful engagement. Join me on this journey of weaving stories that leave an indelible mark on both the literary and business landscapes.

Email marketing strategy so you can provide a more consistent brand messaging to your customers.

Storytelling is the most powerful marketing tool you have in your toolkit. The problem is, storytelling is hard. It takes time and effort. It’s an iterative process. One that takes time to perfect.

You’re busy running a business. Let me write your emails for you.

Studies have consistently shown that you should be emailing customers 2-4 times per week.

They also show buyers are more likely to take action early on an offer. The chances of a customer buying tapers off as time goes on.

Don’t get beaten to the punch.

Why Working with Me is Different

Here’s what you can expect from working with me

Personal, hands on approach
Story-branded content specific to the mission of your business
Content you can reuse and repurpose
Data-driven and dynamic response to feedback

And as a bonus, I’m just flat out a joy to work with.

What About AI?

Honestly, if you have the time to input all your branding materials, tell it what stories to write, edit them for your brand voice, use language to entice your ideal customer, use stories that build brand loyalty and awareness while using winning copywriting techniques, and read through them for accuracy then yeah, you don’t need me.

But your customers are going to notice.

We all know great voice in quality email marketing when we see it. That’s what I bring. And that’s why I’ll drive better results than AI can.

A Mini-Case Study

Brand 1	Brand 2

Which brand do you think I bought from?

If You Like Data and Numbers, Check out these Statistics…

On average, email generates $42 for every $1 spent
Mobile devices account for about 60 percent of email opens
64% of small businesses use email marketing to reach customers
89% of marketers use email as the primary channel for generating leads
82% of marketers worldwide use email marketing
99% of email users are checking their email daily
Professional marketers have found a 760% increase in revenue from building email lists and using email campaigns
Half of the world’s population has an email address resulting in 4.3B accounts globally
4 out of 5 marketers said they’d rather give up social media than email marketing

–Email Marketing ROI Statistics: The Ultimate List in 2023 By Luisa Zhou

But when it is, particularly effective in the context of promoting books, courses, and writer-based masterminds. Here are some key data and statistics to support the idea that storytelling is more effective than simply presenting facts in marketing:

Emotional Connection: According to a study conducted by the Stanford Graduate School of Business, stories are up to 22 times more memorable than facts alone. This is because stories create an emotional connection with the audience, making the information more relatable and easier to remember.
Neuroscience: Research in neuroscience has shown that when people hear a story, their brains release oxytocin, a hormone that promotes trust and bonding. This can be a powerful tool in marketing, as it helps build a sense of trust between your audience and your brand.
Engagement: According to a Content Marketing Institute report, content with a compelling narrative receives, on average, 74% more engagement than purely informational content. This higher engagement can lead to increased interest in your books, courses, and masterminds.
Shareability: Stories are more likely to be shared on social media. A study by the New York Times found that people are more likely to share articles that tell a story rather than those that provide facts or statistics. This can help your content reach a wider audience.
Decision Making: When it comes to making a purchase or joining a course or mastermind, storytelling can be a decisive factor. A study by OneSpot found that 92% of consumers want brands to make ads that feel like a story, and 55% of consumers reported that they would consider making a purchase after a brand’s story resonated with them.
Brand Identity: Storytelling helps to define your brand identity. When you share the story of your journey as a debut author, your challenges, and your successes, it humanizes your brand and makes it more relatable to your audience.
Long-term Impact: Stories have a lasting impact. Research by Jennifer Aaker, a professor at the Stanford Graduate School of Business, found that stories can be up to 22 times more memorable than facts and figures. This long-term retention of information is crucial for building a lasting connection with your audience.
Conversions: According to a study by the Harvard Business Review, storytelling can lead to better conversion rates. When storytelling is incorporated into marketing strategies, it can increase conversion rates by up to 30%.

As a thriller writer and someone planning to offer book coaching, writer-based masterminds, and digital courses, leveraging the power of storytelling can be a game-changer.

Sharing your own journey, the experiences of other authors, and the transformative impact of your services through compelling stories can be a key element in your marketing strategy.

Certainly! If you’re a thriller writer and you plan to build a business around book coaching, writer-based masterminds, and digital courses, you might be interested in how a StoryBrand marketer can help you. Here are eight compelling reasons why hiring a StoryBrand marketer could be highly valuable for your business:

Crafting Compelling Narratives: A StoryBrand marketer specializes in crafting engaging and persuasive narratives. They can help you create a compelling story around your services, making it easier for potential clients to connect with your journey as a debut author and the value you offer.
Emotional Connection: StoryBrand marketers understand the power of emotional connection. They can use storytelling to build a strong bond between your brand and your target audience, increasing trust and loyalty.
Maximizing Engagement: With their expertise, a StoryBrand marketer can help you generate content that captivates your audience. This leads to higher engagement, a crucial factor in promoting your books, courses, and masterminds.
Viral Potential: StoryBrand marketers know how to create shareable content. They can make your brand stories so compelling that people are more likely to share them on social media, expanding your reach and visibility.
Influence in Decision Making: A StoryBrand marketer can help shape your brand stories to influence decision-making. By creating relatable narratives, they can increase the chances that potential clients will choose your courses and masterminds.
Brand Identity Development: StoryBrand marketers excel at building brand identity through storytelling. They can help you share your journey as a debut author, your struggles, and your successes, making your brand more relatable and memorable to your target audience.
Long-lasting Impact: StoryBrand marketing techniques are designed to leave a lasting impact. Your brand stories will stay with your audience, keeping your services top of mind when they’re ready to make a purchase or join a mastermind group.
Conversion Optimization: Hiring a StoryBrand marketer can lead to higher conversion rates. By using storytelling to communicate the unique value of your book coaching, writer-based masterminds, and digital courses, you can increase your conversion rate by up to 30%.

Incorporating the services of a StoryBrand marketer into your business can be a strategic move to enhance your marketing efforts and drive more success in promoting your offerings. Their expertise in storytelling can make your brand stand out, resonate with your audience, and ultimately lead to increased interest and conversions for your books, courses, and masterminds.

Want to Know More?

For a limited time…

I’m giving away a free StoryBrand Style Email.

Let me show you how powerful storytelling can be!

You have data around how successful your emails usually are. Let me see if I can outpace your average open and click-through rate.

Fill out the form below with just a bit more information about your business and I’ll craft you an email that will